BRANDING
Our Branding Process
The goal of branding is to discover and demonstrate your organization’s personality, strengths and identity to its intended audiences. Our branding process follows five simple steps that add clarity, transparency and predictability to our working relationships.
Learn
In this initial step, we’ll get to know you. We’ll ask you to complete our “Creative Blueprint” which will help us learn more about your organization and its needs. We then will set up face-to-face meeting with key team members to get a more complete, more specific picture of your organization, your challenges and your goals. We will then undertake independent research to learn even more.
Distill | Concept
This step involves taking what we learned from step one and distilling facts, figures and other information into concepts that reflect the personality and goals of your organization. We focus on your strengths and your points of differentiation to craft an identity and message that reflects who you are and speaks powerfully to your intended audience.
Present
Once we have completed design concepts, we meet with you to present the ideas behind them, answer your questions and obtain feedback.
Refine
Based on your feedback, we refine (or finalize) concepts, taking into account all comments and suggestions. This step ends only with your approval of a final version.
Implement
Once the brand is established, we will develop standards on the usage of logos, taglines and other materials to make sure your visual identity is used consistently and to the greatest effect.
From advertising, to stationery to websites, we ensure that your brand is prominent across the entire spectrum of your organization.