For those who haven’t had a chance to check out my new book, The Essential Associate, I’m sharing the full text of Chapter 8—The Power of a Personal Brand. While the book is geared towards associates, I believe the lessons discussed in this chapter across experience levels. Enjoy! And don’t forget, if you are interested in purchasing the book for yourself or your colleagues, it’s available on my site, www.theessentialassociate.com, and on Amazon in both print and Kindle formats.
Chapter 8 – The Power of a Personal Brand
The problem with most business development advice is that it’s tactical and not strategic. Do this. Don’t do that. Try this software. Dabble in that social media platform. Tactics are important but only in the context of a larger strategy. And the ultimate strategy for a young lawyer hoping to build a sustainable business development pipeline is to build a strong personal brand.