Spare Your Clients another Evening of Cheese Squares and Chardonnay
Hosting networking, educational and social events is one of the best tactics to strengthen relationships with existing clients and establish connections with new ones. Events offer opportunities to engage on a deeper, more personal level, which is key to forming trust and laying the foundation for business development.
Since these benefits are relatively obvious, almost every law firm invests in some form of event planning. This means current and prospective clients get bombarded with invitations to law firm events that sound pretty similar. Despite making significant investments, many firms don’t get the ROI they’re hoping for because clients simply can’t stomach another evening of cheese squares and chardonnay.
The moniker of thought leadership cannot be bought, it must earned through hard work. The work primarily involved in becoming a thought leader is the sharing of compelling, interesting, and opinion-shifting insights in the marketplace of ideas. Some thought leaders write. Others speak. Most do both.
Thought leaders come in all shapes and sizes—from bombastic, colorful extroverts most comfortable on stage, to the introverts among us who prefer the quiet solitude of a keyboard and a cup of coffee.