This post originally appeared on Attorney at Work.
Blockbuster became dominant in the video rental business by offering convenience and selection — more stores and more titles than its competitors. Then Netflix came along offering even more convenience — more selection delivered right to your doorstep — as well as cheaper prices. It became even more dominant by streaming content straight into living rooms.
What has allowed Netflix to avoid becoming “Netflixed” by its competition is not convenience or pricing, though. It’s content, as Netflix invests billions into original programming.
When it comes to capturing consumers’ limited, closely guarded attention, content remains king. The same principle applies for law firm websites.