Harrington - Thought-Leadership Marketing for Lawyers and Law Firms

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Episode 48: Why Analytics Matter (and Why They Don’t)

As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in order to improve the ROI on your efforts. They discuss:

  • The different types of analytics available on different platforms

  • What data matter and what don’t matter all that much

  • How to use data to improve your marketing and business development efforts

  • What signals to look for as you progress from rookie content creator to preeminent authority in your field

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Episode 48: Why Analytics Matter (and Why They Don’t) Jay Harrrington & Tom Nixon

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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.


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