In this episode, Jay has a discussion with legal marketer-extraordinaire Stefanie Marrone. Stefanie has nearly 20 years of experience in professional services marketing and leads the business development, marketing and communications functions at the New York City law firm Tarter Krinsky & Drogin. Jay and Stefanie have a wide-ranging conversation on thought leadership marketing topics.
The concept of "beta testing" is common to software releases, technology more generally, and even applies to the performing arts. In this episode, Jay and Tom advocate that lawyers used LinkedIn status updates to "beta test" their content ideas before committing to a full-length article, and walk listeners through specific steps to illustrate how one might approach this tactic.
On the first episode of The Thought Leadership Project podcast featuring a guest, Jay has a conversation about Thought Leadership with Scott Becker. Scott is a graduate of Harvard Law School, is the founder and publisher of Becker's Hospital Review, and is a nationally recognized healthcare lawyer at McGuireWoods.
Jay and Tom address one of the most commonly expressed obstacles to becoming a thought leader: the confines of time. In this episode, they demonstrate how carving out 60 minutes every two months just might be enough to build a well-oiled content marketing machine.
Jay and Tom discuss how critical it is to move your thought leadership content beyond the confines of your own firm's website — a modern version of publicity that generates countless returns beyond the obvious.
Jay and Tom discuss the value and attendant benefits of establishing a narrowly defined niche, both in your practice of law and especially in your content marketing strategy.