Co-Founder & Chief Strategist
Jay Harrington is an attorney and Chief Strategist of Harrington. He is passionate about bringing Client-Focused Clarity to his clients’ essential marketing and business development initiatives, and is dedicated to introducing them to innovative ways to leverage technology to effectively target audiences and automate marketing processes. Jay’s most important job is to ensure that clients receive impeccable service and demonstrable value from his agency.
In addition to his work helping law firms achieve more success from their marketing, Jay coaches and consults with individual lawyers and groups of lawyers on a number of issues, including personal brand development, building niche practice/industry specialties, and growing networks and generating business on LinkedIn. He believes that experts with narrow niches, as opposed to generalists, make more money and develop more business, and he helps lawyers choose, build, and promote specialized practices. His practical, proactive, and interactive executive coaching style helps lawyers make thoughtful and intentional decisions about their business development activities. Jay also speaks at law firm retreats, workshops, and other education-oriented settings on a number of marketing and business development-related topics.
Jay’s background working for (as an attorney) and with (as a marketing consultant) some of the world’s top law firms allows him to understand the challenges, demands, and objectives of lawyers and law firms in this unique industry.
He frequently speaks and writes on important issues and trends in legal marketing. His writing is featured in monthly columns that he writes for Attorney at Work and Legal Ink Magazine, leading sources of insights and inspiration for legal marketers and Lawyers. Jay is the author of a recently released book, One of a Kind: A Proven Path to a Profitable Law Practice, that focuses on how lawyers can build books of business through creative differentiation. His new book, focused on how young lawyers at law firms can master both the practice and business of law, will be published in March of 2018.
Prior to co-founding Harrington, Jay practiced law as a commercial litigator and corporate bankruptcy attorney at Skadden, Arps, Slate, Meagher & Flom and Foley & Lardner. He also co-founded and ran a boutique corporate restructuring firm in Detroit. He has an undergraduate degree in journalism and earned his law degree from the University of Michigan Law School.
Jay played college baseball at Bowling Green State University, where he participated in the NCAA College World Series Regional Tournament (lost 21-6 to the top-ranked Miami Hurricanes in 1998 – ouch). Jay is an avid outdoorsman and enjoys hiking, camping, skiing, and stand up paddleboarding, as well as reading, writing and cooking. Most important of all, he spends every second he can with his wife and business partner, Heather, and his three young daughters, including his four year old twins (who have different birthdays—go figure!).
Have a question about anything law firm marketing or business development-related? Email Jay at Jay@hcommunications.biz or call him at 313.432.0287.