Constantly stretched for time and resources, lawyers must shift from the scarcity mindset that constraints are an impediment to progress to an abundance mindset that they are, in fact, a catalyst for success.
Why I'm Pulling Back on LinkedIn, and Why You Probably Shouldn't (Yet)
I believe that every lawyer who is interested in creating content for their clients should have a similar objective in mind—to build a platform (a blog, newsletter, podcast, book) of their own—but the best place to start is still social media, generally, and for most lawyers, LinkedIn, specifically.
Diversify Your Investments, Not Your Business Development
10 Important Principles for Improving Your Legal Marketing
Marketing is all about staying visible and building trust with an audience, but the composition of that audience matters. It's far more important to be known well by a relatively small audience of the “right” people (your ideal clients), than well known by a large following of people who can't and/or won't help you achieve your objectives.