THE BRATTLE GROUP
Branding and Website

The Ask

The Brattle Group is one of the largest and most respected economic consulting firms in the industry, with over 300 professionals and offices across North America, Europe, and Australia. The firm engaged us to lead its rebranding and the redesign of its website in order to showcase a brand identity that befit its market position.

Project Scope

• Brand Strategy
• Brand Identity
• Brand Overhaul of All Materials
• Business Presentation Materials
• Website Design and Development
• Data Visualization
• Special Event Invitations
• Email Marketing

OUR APPROACH

We conducted a competitor analysis, market research, and an audit of the firm’s brand assets before organizing and leading a discovery process involving key stakeholders in the firm’s Boston and Washington, DC offices. With research in hand, we prepared a brand positioning report that summarized our findings and recommendations for new brand positioning. The process culminated in an energized visual brand identity, a new tagline (The Power of Economics), and data visualization that translated complex economic concepts into an easy to digest visual language.

As with any creative project, our process began with strategy. We did a deep dive with the company's principals to understand their business objectives, growth drivers, and audience.

THE RESULTS

By leveraging its strong brand, powerful website, and clear market positioning, The Brattle Group has continued on a growth trajectory that has allowed it to successfully enter new markets and capitalize on new opportunities.

We have deep experience in creating unconventional brands, content and websites for professional service firms.