You’re the Experts—Now Go Tell the World
Professionals competing for clients in today’s cut-throat marketplace face a big challenge: It’s noisy out there. Competitors are thumping their chests, shouting “I’m an expert” to anyone who will listen across the internet and social media.
At the same time, and likely as a result of all the bravado, clients are becoming increasingly discerning. They’re seeking out real experts, not self-proclaimed ones. The question is: How can you stand out among the crowd?
We believe that content marketing is the most effective form of professional services marketing because it allows firms and their professionals to create credible and authentic relationships with their prospects and meet them where they are, which is online, in control, and searching for solutions to the challenges they face. By sharing thought leadership online in the marketplace of ideas, you can position your firm and its professionals as recognized experts in your field.
We help our clients make content marketing simple by providing a full‑service solution to help them strategize, create, publish, and distribute content that accomplishes their goals, all for one monthly fee. Our content marketing services can help your firm achieve a wide range of goals, including building thought leadership, improving search engine optimization, and generating leads.
Content Marketing Strategy
Effective content marketing starts with strategy. Our content marketing experts work with our clients to understand goals, define target audiences, and establish points of differentiation. We develop custom content blueprints that allow our clients to reach the right audience, in the right places, with the right content format, and at the right time with their thought leadership content.
Custom Content Projects for Websites
We help our clients populate their websites with valuable, dynamic, original content that attracts and engages prospects and keeps them coming back for more. From eBooks to whitepapers, blog posts to case studies, our team of writers and strategists work hand-in-hand with our clients to create compelling content that will make your website a hub of industry-leading insights for your audience.
Thought Leadership for External Publication
Becoming a trusted thought leader with a strong personal brand is key to business development in professional services. Professionals who are perceived as subject matter experts build trust and credibility with their audiences. Our writers and strategists work with firms, and their experts, in a collaborative process that results in publication-ready content covering the hottest topics in different industries. Not only do we help our clients create thought leadership content, but we leverage our extensive relationships with leading publications and their editors across many different industries to help place content where it will make the biggest impact.
We help our clients take a different approach to content marketing by integrating visual storytelling into content marketing campaigns. We combine strategy and creative to develop visual content, such as infographics and animated video, that supplements and enhances written content, and employ smart distribution tactics to get content in front of the people you’re trying to reach. Typically, firms call upon us when they have an important initiative they want to promote through their content, such as marketing a particular practice or industry group, highlighting original research, creating awareness within a target market segment, or introducing a new service offering.
We also transform our clients’ most popular existing, evergreen content into engaging, attention-grabbing visual content such as infographics, animated videos, SlideShare decks, and social media graphics. When we create new visual content from existing written content we call it a “Burst”—because within every article, blog post, or white paper, there are visual stories waiting to burst out. Learn more about our Content Repurposing services.