The Ask

Kerr Russell is a venerable, mid-sized Michigan law firm that came to us in need of a sophisticated website and refreshed brand that would properly position it as a regional leader with national and international capabilities.

Project Scope

• Brand Design
• Website Design and Development
• Website Content
• Photoshoot of Office and Detroit Architecture
• Video Production

LumenLegal-WebsiteAndBranding-Callout.jpg
 
KerrRussell-CaseStudy-Design-Harrington.jpg

Build a smart and scalable
CMS that gives the firm the tools
it needs to scale its website
along with its business.

KerrRussell-CaseStudy-Differentiate-Harrington.jpg

Help the firm stand out
from a crowded marketplace
of competitors.

KerrRussell-CaseStudy-Integrate-Harrington.jpg

Utilize technology to support marketing, business development, and recruiting via the website.

 
KerrRussell-CaseStudy-Design-Harrington.jpg

Build a smart and scalable
CMS that gives the firm the tools
it needs to scale its website
along with its business.

KerrRussell-CaseStudy-Differentiate-Harrington.jpg

Help the firm stand out
from a crowded marketplace
of competitors.

KerrRussell-CaseStudy-Integrate-Harrington.jpg

Utilize technology to support marketing, business development, and recruiting via the website.

Our Approach

A website project involves much more than a technological approach. We view a website—the foundation of any firm’s marketing, as an opportunity to rethink and refine a client’s brand positioning. At a time when many Michigan-based firms are emphasizing their growth outside of the state, we worked with Kerr Russell to double down on its commitment of the City of Detroit through new branding and messaging, including a new tagline “Founded in Detroit. Always in Detroit.”

We produced and shot a dynamic brand video, which is featured on the website homepage, that captures the firm’s integration into Detroit. We also wrote and edited new copy for much of the website, including for practice area descriptions and attorney bios. All of this work resulted in a powerful new tool that allows the firm to more effectively position and market itself to its clients and prospects.

Our Approach

A website project involves much more than a technological approach. We view a website—the foundation of any firm’s marketing, as an opportunity to rethink and refine a client’s brand positioning. At a time when many Michigan-based firms are emphasizing their growth outside of the state, we worked with Kerr Russell to double down on its commitment of the City of Detroit through new branding and messaging, including a new tagline “Founded in Detroit. Always in Detroit.”

We produced and shot a dynamic brand video, which is featured on the website homepage, that captures the firm’s integration into Detroit. We also wrote and edited new copy for much of the website, including for practice area descriptions and attorney bios. All of this work resulted in a powerful new tool that allows the firm to more effectively position and market itself to its clients and prospects.

We have deep experience in creating unconventional brands, content and websites for law firms.
 

 
 

We have deep experience in creating unconventional brands and websites for law firms.