Branding and Website

The Ask

O’Rielly & Roche is a California law firm with offices in San Francisco and Los Angeles. The firm, which is made up of lawyers who address the legal needs of other lawyers and law firms, came to us looking to create a brand, website, and marketing materials that resonated with its target audience.

Project Scope

• Brand Strategy
• Brand Identity
• Brand Overhaul of All Materials
• Business Presentation Materials
• Website Design and Development
• Data Visualization
• Special Event Invitations
• Email Marketing



We knew that the firm’s competitive advantage was its laser focus on providing a discrete set of legal services for a particular type of client. Our focus, therefore, was building a brand that would resonate with, speak to, and engage its audience. We conducted a robust discovery process with the firm’s partners and engaged in industry research to better understand the California market. The firm is innovative and forward-thinking, so we knew we needed to craft a brand identity to match its vision.


The firm’s brand, website, marketing collateral, and market positioning have played a key role in helping the firm to expand its footprint across California.

We have deep experience in creating unconventional brands, content and websites for professional services firms.