Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy at all. I am excited to be presenting a Lunch Hour Legal Marketing webinar on Wednesday, April 20 at noon EST called “The Expertise Effect: How Getting Narrow Can Grow Your Practice.” In the presentation, I will provide some tips on how to develop more business by establishing a niche legal practice.
“Getting narrow” is more important than ever as, in all aspects of today’s economy, consumers are trending toward specialization. Consumers of legal services are no different. They are no longer looking for lawyers with broad skill sets and general knowledge, but rather are seeking out specialists with very particular knowledge in narrow industries and practice area sub-specialties.
You will learn about niching strategy and issues such as:
- Why it’s important to carve out a niche
- Why lawyers with niche practices develop more business more easily, and command higher rates
- How to pick a profitable and sustainable area of specialty
- I will also discuss how to market your niche practice through various thought leadership and content marketing initiatives.