My new book, One of a Kind: A Proven Path to a Profitable Law Practice, is in print! Thanks to everyone — my family, friends, colleagues and publisher — who helped make this happen.
I am hosting a free webinar on May 19 during which I will discuss some of the issues addressed in my book. It’s free to attend and I promise a crisp, insightful presentation of ideas that can help you build a profitable and sustainable book of business.
Details are below.
The Expertise Effect: How Getting Narrow Can Grow Your Practice
Join me on Thursday, May 19 from Noon – 1 p.m. E.T.
Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies — or no strategy at all. In this presentation, Jay Harrington will provide some tips on how to develop more business by establishing a niche legal practice.
“Getting narrow” is more important than ever as, in all aspects of today’s economy, consumers are trending toward specialization. Consumers of legal services are no different. They are no longer looking for lawyers with broad skill sets and general knowledge, but rather are seeking out specialists with very particular knowledge in narrow industries and practice area sub-specialties.
Jay will discuss niching strategy and issues such as:
- Why it’s important to carve out a niche
- Why lawyers with niche practices develop more business more easily, and command higher rates
- How to pick a profitable and sustainable area of specialty
Jay will also discuss how to market your niche practice through various thought leadership and content marketing initiatives.