The issue of developing a niche legal practice is a hot one in legal marketing and business development circles today. It’s also one I address at length in my book, One of a Kind: A Proven Path to a Profitable Legal Practice.
Last week, Slaw, Canada’s online legal magazine, published a chapter from One of a Kind as its “Thursday Think Piece.” The chapter is entitled “Carving a Path: How to Establish and Sustain Expert Status” and addresses reasons to pick a niche and how to go about it.
Check out the excerpt here. If you like what you read, there’s much more on the topic of niche practices, personal branding and content marketing for lawyers covered in my book. It’s available for purchase here.
Thanks for reading and sharing!