You can scale a business. We see it all of the time in the tech world, where startups work furiously to scale up and build infrastructure to manage and absorb growth when the time comes.
But can people scale? It’s an issue that many lawyers and other professional service providers struggle with. You’re one person, with tremendous demands on your time due to the needs of your clients, colleagues and firm (not to mention your personal life).
And business development in professional services is still an intensely personal endeavor. You need to be out there, meeting people, developing and spreading your reputation among potential clients and referral sources. It takes time and energy – both resources in short supply for most lawyers.
You can’t clone yourself, so your ability to scale yourself is limited. You can’t be everywhere, focused on everything, all at once.
Or can you?