If you want to build a legal practice, at some point, you have to tune out all the advice online (much of it contradictory) and move forward.

ChatGPT won’t (and shouldn’t) take over your voice, ideas, or relationships. But it can help you act more quickly on your BD and marketing good intentions more often.

Business development is not about waiting indefinitely. It’s about being present and useful until the right moment comes—and then having the confidence to take the next step.

If you're in the early stages of building your legal practice, don’t try to serve everyone. Focus on serving someone. It may sound limiting. But narrowing your focus is actually what gives you traction. It’s what helps you get found, get known, and ultimately, get hired.

Five minutes of a conversation that isn't about the active matter can open the door to work that isn’t yet on the table—but should be.

At its core, business development isn’t about selling legal services. It’s about helping your clients and prospective clients succeed—by making them better informed and more capable decision-makers.

Once you’ve gotten over the hump of legal competence—when you’re no longer stressed about how to redline a purchase agreement or manage discovery—you graduate to a new category of challenges.

Consistency matters more than charisma. Track records have an expiration date. The lawyers who stay busy aren’t always the most impressive on paper—they’re the most intentional in practice.

Selling legal services is different from other sales in a crucial way that makes it understandably difficult for many lawyers: you are the product.

Clients don’t want to be impressed. They want to be informed—in a way that helps them make better decisions. They don’t want you to summarize the rules. They want you to interpret what those rules mean for them. They don’t want to read what happened. They want to understand why it matters and what to do next.