Like the proverbial tree that falls in the forest, is there any value in creating content if no one sees it? That’s a bit of a rhetorical question, but it raises an important issue that Jay and Tom address in episode 101: Should you be putting your content on your website and placing it behind “gates,” or sharing it freely on social media and elsewhere?
As with most issues, the right answer is probably somewhere in the middle. Listen in as Jay and Tom discuss:
Rented Land v. Owned Land
Why freely sharing content can lead to more awareness and trust
Tom’s methodology for structuring a strong blog post
And don’t forget to check out Jay and Tom’s Thought Leader Collaborative. Registration is now open. Link below.
Reading & Resources
Mark Schafer’s Article About “Rented Land”
Link to Register for Jay and Tom’s Dec. 14 Free Webinar
Connect with Jay on LinkedIn
Connect with Tom on LinkedIn
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
Introducing a New Membership
Community for Lawyers
The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.