Episode 114: Alex Su Returns to the Pod

Alex Su is back on the pod! Jay, Tom, and Alex cover lots of ground in this episode, including:

  • Why Alex started a newsletter on Substack

  • Differences between LinkedIn and Twitter

  • Business development advice for lawyers

  • How Alex comes up with ideas for memes

  • Developing an audience feedback loop

Reading & Resources


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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.


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