Episode 88: Playing the Long Game with Thought Leadership

The only way to create LinkedIn content seen by lots of people is to first create lots of content seen by few people. This unavoidable (and often discouraging) truth is what stops many people from creating content in the first place, or starting and then stopping way too soon because it seems futile. In this episode, Jay and Tom discuss how to approach content creation with the appropriate (long-term) expectations, and why you’re likely to exceed expectations when you have the right mindset.

Topics addressed include:

  • The difference between buying and earning an audience

  • The importance of writing for someone, not everyone

  • The benefits of a 30-day writing challenge

Reading & Resources:

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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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Community for Lawyers

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.