OUR APPROACH

In order to meet the firm’s deadline, we buckled down and implemented a process, including a robust discovery process, that allowed us to execute a full rebranding and redesign of the firm's logo and all collateral over a period of six months, and the design and development of the firm's new website in less than eight months (worked on concurrently with rebranding). Our work on the website included copywriting for all of the firm’s practice and industry areas pages on the website. We also conceptualized and designed a full-page ad in the New York Times that ran the day following Detroit’s emergence from bankruptcy.