CONWAY MACKENZIE
Branding and Website

The Ask

As the turnaround consultant to the City of Detroit during its Chapter 9 bankruptcy proceedings, Conway MacKenzie wanted its new brand to launch to the marketplace before the city’s emergence from bankruptcy. Leading the city through one of the largest and most complex municipal restructuring cases in history was a significant achievement, not to mention an excellent marketing and brand awareness opportunity, and it wanted to capitalize on the opportunity by rolling out a new brand to coincide with the milestone. This meant that a significant amount of work needed to be done in a relatively short period of time.

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Project Scope

  • Brand Strategy

  • Brand Identity

  • Brand Overhaul of All Materials

  • Website Design and Development

  • Advertising Development

  • Business Presentation Materials

  • Special Event Invitations