Content Marketing

How to Avoid “Content Paralysis” to Become a Thought Leader

How to Avoid “Content Paralysis” to Become a Thought Leader

Too often attorneys allow the perfect to become the enemy of the good, and get so hung up on perfecting the content they write that they run the risk of interminably delaying release of their work to the point that it never sees light of day. Or worse, they get so hung up on trying to conceive of the perfect topic, they fail to put pen to paper at all. We call this content paralysis.

When it Comes to Business Development, Focus on the Process not the Result

When it Comes to Business Development, Focus on the Process not the Result

While I believe that everyone is capable of building a profitable roster of clients, there are many lawyers who are beginning their careers at law firms who will, down the road, decide on a different path. Even for those lawyers, it’s a good idea to begin laying the foundation for business development, because the skills required to position oneself for business development success are valuable and transferable to almost any domain in life.

We Launched a New Podcast (and Why You Should too)!

We Launched a New Podcast (and Why You Should too)!

We are excited to announce the launch of The Thought Leadership Project podcast, a program dedicated to helping lawyers turn their expertise into thought leadership, and their thought leadership into new business. Our podcast allows us to take a deep dive into a wide range of thought leadership-related issues, from the importance of establishing a niche focus for your content to how to establish yourself as a thought leader on LinkedIn. 

How to Become a Thought Leader in 60 Minutes or Less

How to Become a Thought Leader in 60 Minutes or Less

Once a subject matter expert becomes a recognized thought leader, the time commitment required to engage in content development will be better understood and more highly valued. As opportunities flow in as the result of a coordinated thought leadership campaign, the return will become self-evident. But early on, busy lawyers and like professionals struggle with carving out time to create content. What if I told you that you only needed to carve out 60 minutes or less every six to eight weeks in order to establish a well-oiled marketing machine?

The Sales and Marketing Conundrum for Professional Services Firms

The Sales and Marketing Conundrum for Professional Services Firms

There is a danger in conflating sales with marketing, or considering them the same function, when really they are distinct activities and requisite skill sets. But there is an equal danger in keeping the functions entirely separate, which is often where both programs (sales and marketing) come up short, with departments at large companies pointing figures and making excuses.

Embrace the Power of Video to Build Your Firm’s Brand

Embrace the Power of Video to Build Your Firm’s Brand

You’ve read the articles. You’ve heard the marketing strategists. And, yes, you’ve undoubtedly seen the videos extolling the virtues of video marketing. Add our voice to the chorus: Video should definitely be part of your professional services’ firm’s marketing mix. Why? Here are a few compelling reasons why video is critical to reaching your audience and growing your firm’s brand.