If you don’t have the time or resources to invest in transforming your own website or blog into a high traffic, authoritative platform, then use someone else’s to share your ideas and insights with a wider audience. Creating and publishing content on sites that your target audience (and Google) already knows, likes and trusts is one of the best ways to attract attention, build your reputation as a thought leader, drive high quality traffic back to your own platform, and increase the domain authority of your website.
To do content marketing well, a comprehensive strategy, which incorporates written content, guest-posting, visual storytelling, PR, distribution, and in-depth analytics is required. To stand out, your law firm must produce and market content that is high quality, strategic, and valuable to a defined audience.
There are more options than ever for law firms who want to market and grow their practices. This often leads firms to invest in many different tactics, hedging their bets by spreading their resources widely like one dollar chips scattered across a roulette table.
Content marketing is not new. Sharing valuable, educational, and relevant content as a means to attract new clients and customers has been an integral marketing tactic for businesses across a wide spectrum of the economy for decades. And it’s particularly effective in marketing sophisticated legal services—in fact, among all the alternatives, it offers the best marketing ROI for law firms in 2019.