To help aid you in this effort, earlier this year we set out to gather data from a wide range of law firms pertaining to how they are using content marketing to bolster business development. We’re happy to report that the results of our “2019 Law Firm Content Marketing Survey” are in! The results of this survey will help all of us who are interested in marketing legal services to better understand what’s working, and what’s not, when it comes to law firm content marketing.

In this post, I’ll explain why I believe guest posting is a powerful SEO hack and how to execute a guest-posting strategy effectively. Lawyers can use this strategy to get their names, personal brands, and thought leadership (if not their own sites) to the top of Google search rankings, and increase business development opportunities in the process.

By giving away your best ideas for free in the marketplace of ideas, you’ll build an audience of engaged and loyal followers. When your followers have an acute need for a legal solution of the variety you provide, there’s a strong likelihood they’ll turn to you for the answer.

The fundamental difference between a young lawyer who is thriving and satisfied, and another who is dissatisfied and struggling, is not culture or environment—you’ll find both types of people at every firm. The difference between the two is mindset.

To help you keep pace with trends, and start leading the way in law firm content marketing, let's take a look at some visual storytelling statistics that demonstrate the impact visual content has on reach, engagement, and lead generation.