Episode 32: Why Now is the Time to Focus on Thought Leadership, with Ruth Carter

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Known for her daring antics and outgoing personality, Ruth Carter is an Arizona attorney and an authority on intellectual property, business law, and internet law. Ruth has written three best-selling books on guerrilla marketing and social media law and has been a speaker at more than 100 events, including Content Marketing World and South by Southwest, as well as being featured in the Wall Street Journal, Entrepreneur, and on NPR.

Ruth joins Jay and Tom to discuss a wide range of relevant and thought-leadership-related issues, including:

  • Advice and tips for working remotely during the Coronavirus crisis

  • How to optimize newfound time, should billable hours start to ebb, on business development efforts

  • Can an attorney's expertise be packaged and "product-ized" for sale?

  • Tips for lawyers who want to start creating content for the niche markets they serve

  • Why now is the time to have renewed focus on business development and marketing efforts

Reading & Resources

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Hosts of The Thought Leadership Project

Jay Harrington

Jay Harrington

Tom Nixon

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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