Many lawyers desire to create content for prestigious publications, but don’t know what it takes. In this episode, Zack Needles, editor-in-chief of legal media heavyweight Law.com, helps demystify the process. Zack weighs in on a number of important issues, including:
How COVID-19 has changed the media landscape.
What editors look for when evaluating content written by lawyers.
How to make your pitch to contribute content stand out and get past the gatekeepers.
The growing importance of podcasting.
Reading & Resources
Connect with Zack on LinkedIn
Connect with Jay on LinkedIn
Connect with Tom on LinkedIn
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.