Episode 22: Avoiding the 7 Most Common Mistakes in Thought-Leadership Marketing

Jay and Tom discuss their view of the seven most common mistakes that lawyers make when embarking on a thought-leadership marketing program, including ways to avoid the pitfalls that plague others. Topics include:

  1. Not being clear and concise about your positioning

  2. Not being consistent, predictable and reliable in your publishing

  3. Not establishing a distinctive “voice” 

  4. Not marketing your content effectively when the writing is done

  5. Not pursuing publication in trade media, content communities and other areas of influence

  6. Not fully embracing the notion of "thought leader" by being too self-promotional, too soon, and too often

  7. Not leveraging available resources and trying to do it all oneself


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Hosts of The Thought Leadership Project

Jay Harrington

Jay Harrington

Tom Nixon

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.


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