Episode 6: What to do When You're Suffering from "Content Paralysis" with Stefanie Marrone

In-house legal marketers play a critical role in helping lawyers become thought leaders. In this episode, Jay has a discussion with legal marketer-extraordinaire Stefanie Marrone. Stefanie has nearly 20 years of experience in professional services marketing, Stefanie Marrone leads the business development, marketing and communications functions at the New York City law firm Tarter Krinsky & Drogin. She works with firm leadership to develop and implement strategy to enhance client and business development, marketing, social media, content marketing and media relations efforts.

Jay and Stefanie have a wide-ranging conversation on thought leadership marketing topics, including:

  • How content marketing and thought leadership fuel legal business development

  • What "content paralysis" is and why it stops lawyers from creating content

  • Tips for overcoming content paralysis

  • The importance of using a client-centric tone and voice with your content

  • How to find time to create content

  • Tips to help you get started creating content



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Hosts of The Thought Leadership Project

Jay Harrington

Jay Harrington

Tom Nixon

Tom Nixon

Jay Harrington is an lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.