Episode 5: Beta Testing Your Thought Leadership Content on LinkedIn

The concept of "beta testing" is common to software releases, technology more generally, and even applies to the performing arts. In this episode, Jay and Tom advocate that lawyers used LinkedIn status updates to "beta test" their content ideas before committing to a full-length article, and walk listeners through specific steps to illustrate how one might approach this tactic.

Matters Raised

  • What can attorneys and other thought leaders learn from comedian Ricky Gervais?

  • How does the concept of "beta testing" apply to thought leadership and content marketing?

  • What's to be gained from this approach? What are the benefits to a busy lawyer?

  • How can a 250-word status update serve to overcome content paralysis and engage in deeper conversations with desired audiences?

  • Content crowdsourcing strategies.

  • Does thought leadership really lead to new business?

  • The three simple steps to employing this time-saving practice, even for beginners who are just getting started (or thinking about getting started) leveraging LinkedIn to nurture business development opportunities.



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Hosts of The Thought Leadership Project

Jay Harrington

Jay Harrington

Tom Nixon

Tom Nixon

Jay Harrington is an lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.